SEO is an endless process and people make use of different kinds of strategies; at times, it can be tough to figure out what to follow and what not. When managing your website on your own, you should know the strategies that help to get better ranking as well as those methods that would cause troubles if utilized. The content should be relevant to the website and customers. You shouldn’t try short-cuts to find a workaround and hope to outsmart Google’s algorithms, because it’d always result in an ugly ending, with the ultimate result being your website getting banned for good! So, take a look at3 common SEO strategies that hurt a site’s search rankings.
Too Many Paid Links
Initially, people used to comment on blogs and forums to get links. As Google became very strict with these methods, people started buying links. Having thousands of links may look awesome, but if all are from paid resources, and then it can have the worst possible effect on your website. If your website has too many paid links, then you could soon experience its repercussions.
Getting Bulk Low Quality Links for $5
There are many services and sites convincing webmasters to pay for getting links from other sources. You might get hundreds of links for just $5 on places like Fiverr, but blindly linking them to your page can actually do more harm than good!All backlinks should be from reputable sites/blogs and they must be related to your niche.
While getting links from well-known and trusted sites is good for SEO, Google can de-index your site completely if it discovers that most of them are paid links or of low quality.
Irrelevant Content and Keyword Stuffing!
It is very important to cover only topics that are relevant to your industry, business, and users. Keyword stuffing is yet another bad tactic that many people still follow. KW stuffing and irrelevant content is one bad practice, which pinches the optimization world. People do not wish to read the post where 20 percent of the article is filled with just crappy keywords. It is important to maintain relevance and quality of the content, no matter you are writing for your own website or contributing to someone else’s site. Relevant, fresh, and unique content always helps in getting better ranking. And, most of the guest post guidelines emphasize on quality of content and relevance of links for the very reason.